Learning Outcomes

By the end of this course, participants will be able to:

1. Apply effective marketing, branding, and customer service strategies to grow a dental clinic.
2. Manage human resources and staff performance in a clinical environment.
3. Develop financial strategies for sustainable clinic management.
4. Implement operational systems that ensure smooth and efficient clinic operations.
5. Recognise risks, apply preventive measures, and ensure compliance with industry standards.
6. Engage in continuous professional development through lifelong learning practices.

Main Units

1. Dental Marketing Strategy (2 credits, 3 hrs theory)

• Explore marketing techniques tailored for dental services.
• Learn strategies to attract and retain patients.

2. Dental Human Resource Management (2 credits, 4 hrs theory)

• Understand recruitment, training, and performance management.
• Develop leadership and team-building skills for clinic staff.

3. Dental Financial Management (1 credit, 4 hrs theory)

• Learn financial planning, budgeting, and cost control.
• Understand billing, insurance, and profit management.

4. Customer Service (2 credits, 3 hrs theory)

• Develop skills to improve patient communication and satisfaction.
• Handle complaints and build long-term patient relationships.

5. Dental Clinic Operations (2 credits, 3 hrs theory)

• Learn about workflow optimization and resource allocation.
• Apply systems for quality assurance and patient safety.

6. Digital Photography (1 credit, 3 hrs theory)

• Understand dental photography for case documentation.
• Learn its use in patient education and marketing.

7. Personal Branding (1 credit, 3 hrs theory)

• Build a professional identity as a dental practitioner/manager.
• Use digital platforms for reputation and trust building.

8. Risk Management (1 credit, 3 hrs theory)

• Identify risks in dental operations and regulatory compliance.
• Apply preventive measures and contingency planning.

9. Continuous Learning (1 credit, 3 hrs theory)

• Explore methods for lifelong learning and skill enhancement.
• Engage in reflective practice for continuous professional growth.

Who Should Attend?

• Dental professionals aspiring to take leadership or managerial roles.
• Clinic owners seeking to enhance business efficiency and profitability.
• Dental staff aiming to strengthen their knowledge of clinic management.
• Healthcare administrators working in dental or outpatient clinics.

Assessment

• Ongoing Assessment:
  • Class participation, discussions, and practical engagement.
  • Short quizzes at the end of key units.

Photo Gallery from the Previous Course